Email Marketing is Still Hot for Small Businesses
How do you talk to your customers? We all know there are more and more online activity. How? According to the Pew Research Center:
The percentage of Americans online on a typical day rose from 36% of the total adult population in January 2002 to 44% in December 2005. The number of adults who they logged at least once a day from home increased from 27% of American adults in January 2002 and 35% said the fall of 2005.
The fact that Americans do not have the information they find on the network still feel overloaded. Pew Research said:
Only 15% said they said they feel overwhelmed by the amount of information they possessed, while 71% said they had all the information they need, and thought it was manageable and 11% said they lacked information they want.
It makes me think more about how we communicate with our customers. Some companies in the world blog, in the hope that their customers and run with them, jumped online. It works for some, but this strategy does not work well for many small businesses, since their activity simply not the type that is the attention to himself, so that the customer wants to come and read about them in the normal course of the day. Want to know what is happening in the world of sandwiches, cut hair, or pool maintenance / spa? Me neither, not until I turned around and listen again.
The good news is that I want to hear about special offers space cut my hair or my new favorite sandwich under a Coming Out. And I, like most people would like to hear about it by e-mail. It is even more techie ways to send information out there (like RSS), but by e-mail is the killer app … The most commonly used, you can push your message to your customers, if you want, and pick them up if they wish. It is effective and personally, because it comes from you, so you can share offers and news. Moreover, it allows you to develop a relationship with your customers.
It’s fine, but how to do that and none of this will not help you grow your business. Here’s my shameless plug PromoterZ ™, a system that automates the sending of special offers by e-mail. It does not require more time from a small business owner already occupied, either in fact it looks so much like a really cheap people, talking to your customers 24 hours a day, seven days a week. It also encourages your customers to you links to send to their friends, so it’s a Word of Mouth Marketing Tool. In addition, it gives you the information your customers through the most important, what can you say about your business.
PromoterZ ™ is the Internet marketing tool for small businesses. (End of shameless plug.)
